Sara Blake (aka ZSO)

"Hello, I'm ZSO. (On paper you may also know me as Sara Blake.) I'm an Interactive Art Director, Designer, and Illustrator living and loving in New York City.

ZSO is a collection of letters that I find aesthetically and phonetically beautiful. Together they make sound much like “so,” the adverb which means "to such a great extent.” I am a person of extremes, for better or worse (most often the latter), so the ring of it was fitting, and the moniker has since stuck for good.

I graduated from New York University's Gallatin School of Individualized Study with a concentration in Graphic Art and Postmodern Studies—I've been working in design and art direction ever since.

http://www.hellozso.com/